Uber Boats

Design Agency: Imaginary Friends®

Brief: Thames Clippers have recently been bought over by Uber Boats and are now under the name of Uber Boats by Thames Clippers. Despite the global awareness of the brand Uber, very few people know about the full services the boats can provide, the main one being commuting.We were approached by UBTC to tackle the issue of very few people either knowing you can use their boats to commute around London or if they do know, they don’t know the true benefits of taking the boat to work.

Solution: My idea was to create a ‘have you ever’ campaign that was designed to give the campaign flexibility as the message could be tailored to a location or a particular audience. I was also purposefully witty to help keep the tone of voice fun and friendly while being purposeful and informative at the same time.