Netball World Cup 2019
Branding
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Art Direction
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Animation
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Branding 〰️ Art Direction 〰️ Animation 〰️
Design Agency: Imaginary Friends®
Brief: England’s netball scene was on the rise after their gold win at the 2018 Commonwealth Games, so the 2019 Netball World Cup’s branding had to position it where it belonged – among the elite.
Solution: I created a brand identity that defied preconceptions. Rolled out city-wide, our branding showcased the power of the sport – engaging a new audience and inspiring future players.
“We are delighted with how our brand pillars are brought to life through a stunning creative that will work well across the many executions required for a major sports event.”
— Anna Flanders, NWC 19 Marketing and Commercial Manager
1 event. 4 pillars.
Elite sport.
“World-class athletes compete to be crowned the best team in the world.”
Liverpool.
“One incredible destination to host the event.”
Empowering women and girls.
“Inspiring and empowering women and girls to be the best they can be.”
World.
“Inviting the world to be a part of it. “
An award winning event
Winner of ‘Event of the Year’
Sports Industry Awards