Swan Hellenic

Agency: Imaginary Friends®

Brief: Swan Hellenic are an old research cruise company that have recently been rebooted as unique cruise experience mixing luxury with education. You can either choose to go on a cruise to relax and indulge, or you can learn and explore the environments that you travel too, or do both! Due to the small size of the ships, Swan Hellenic can reach locations that most cruise ships can't, that is why we came up with the strapline 'see what others don't'.

Solution: My approach again started with research. Colours and textures were taken from the truly inspiring locations that SH travel too that make it such a unique experience. The graphic device was also taken from the swan neck of the SH logo that helps give the brand a strong flexible identity unique to them.