Air New Zealand: Hop It!

Design Agency: Imaginary Friends®

Brief: Air New Zealand fly various routes in, around and out of New Zealand every day. A few years ago they joined forces with Singapore Airlines and Tourism New Zealand to bring customers flying via Singapore their award-winning travel experience. To sell this service, travel agents needed to learn about the benefits this service brings to their customers. To break from the norm, they decided the wanted a game that was fun, easy to play and educational.

Solution: In response, we created Hop it!, an online game in three levels that proved fun, educational and very popular, winning us a Travel Marketing Award for Innovative Marketing.