Dick Winters

Dick Winters are a new luxury male boxer short company based in Glasgow.

The brief was to create a luxury brand with a blend of British humour.
The sense of humour was the tricky part as the imagery had to appear up market (as the product is priced at £30 a pair) while the tongue and cheek had to be at the right balance so it wasn’t over the top or unnoticeable. After a lot of trial and error I finally found this balance with the work of Victor Albrow, a photographer who had previously done work for 999 Design.